Privacy Policy

Full Potential Chiropractic — 40 Christie Park View SW #3165, Calgary, AB T3H 6E7 — (403) 204-0084

_Last updated: July 14, 2026_

1. Our Commitment

Full Potential Chiropractic (“we,” “us,” “our”) is committed to protecting the privacy of our patients and website visitors. As a chiropractic practice, we are a custodian of health information under Alberta’s Health Information Act (HIA), and we also comply with Alberta’s Personal Information Protection Act (PIPA) and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). Your patient health records are governed primarily by the HIA; personal information you submit through our website is governed by PIPA.
This policy explains what information we collect, why we collect it, how we protect it, and the choices available to you.

2. Information We Collect

Information you give us directly

  • Name, phone number, and email address submitted through our website contact and callback forms
  • The reason for your inquiry, which may include a description of your symptoms or health concern
  • Appointment details you provide when booking

Health information

Once you become a patient, we collect health information necessary to provide care, including health history, examination findings, diagnostic imaging, treatment records, and insurance and billing details. This information is collected and maintained in our clinical records system.

Information collected automatically

When you visit our website, we may automatically collect IP address, browser type, device type, pages viewed, time spent on pages, and referring website. This is collected through cookies and similar technologies (see Section 7).

3. Why We Collect It

We collect and use personal information to:

  • Respond to your inquiries and callback requests
  • Schedule, confirm, and manage appointments
  • Provide chiropractic, massage therapy, and acupuncture care
  • Maintain accurate clinical records as required by our professional obligations
  • Process payments and submit insurance claims, including direct billing where you have authorized it
  • Communicate with you about your care, including appointment reminders
  • Comply with legal, regulatory, and professional requirements, including those of the College of Chiropractors of Alberta (CCOA)
  • Understand how our website is used so we can improve it

We do not use your personal information for any purpose other than those described here without first obtaining your consent.

4. Consent

By submitting a form on our website, you consent to our collecting and using the information you provide for the purpose of responding to your inquiry.
For clinical care, we obtain your consent at the time of your first visit. You may withdraw your consent at any time, subject to legal and professional record-keeping requirements. Withdrawing consent may affect our ability to provide care.
For non-essential cookies (analytics and advertising), we obtain your consent through the cookie banner described in Section 7 before those technologies are activated.

5. Third-Party Service Providers

We use trusted third parties to operate our clinic and website. These providers may store or process your information:

  • JaneApp — our online booking and practice management system, which holds appointment and clinical records

  • Website hosting and analytics providers — including our web host and Google Analytics

  • Payment processors and insurance providers — where you have authorized direct billing

We only share what is necessary for these providers to perform their function, and we require that they protect your information to a standard comparable to our own. Where a provider stores or manages health information on our behalf, we maintain a written agreement requiring them to safeguard it in accordance with the HIA. We do not sell, rent, or trade your personal information to anyone.

Some of these providers may store data outside of Canada, where it may be subject to the laws of that jurisdiction.

6. Disclosure

We will not disclose your personal or health information to anyone outside the clinic except:

  • With your express consent
  • To another health professional involved in your care, with your consent
  • To an insurer or third-party payer, where you have authorized direct billing
  • Where required or permitted by law, including by court order, or to a regulatory body such as the CCOA in the course of an investigation
  • Where necessary to prevent a serious and imminent threat to health or safety

7. Cookies, Analytics, and Advertising

Our website uses cookies — small files stored on your device — to make the site work properly, to help us understand how visitors use it, and to measure the effectiveness of our advertising.

When you first visit our website, a cookie consent banner lets you accept or decline non-essential cookies. Non-essential cookies — including analytics and advertising cookies — are not activated until you consent, and you can change your choice at any time using the cookie-settings link in our website footer. Cookies strictly necessary for the site to function may be set without consent.

Subject to your consent, we use the following Google services on our website:

  • Google Tag Manager, which manages the tags below

  • Google Analytics, which collects aggregated information about how visitors use our site (pages viewed, time on page, device type, approximate location)

  • Google Ads conversion tracking and remarketing, which tells us when a website visit leads to a booking or call, and which may allow you to be shown our ads on other websites you visit afterward

  • Google Ads call tracking, which may display a different phone number to visitors who arrive from an ad so we can measure which ads generate calls. Calls to this number connect to our clinic normally.

These services set cookies on your device and may share information with Google. They do not receive your health information — only website usage and advertising data.

We do not use Meta/Facebook, TikTok, LinkedIn, or any other advertising or session-recording tracker on this website.

Your choices: In addition to the cookie banner, you can disable cookies in your browser settings, opt out of Google Analytics using Google’s browser add-on, and manage ad personalization at myadcenter.google.com. Some parts of our website may not function properly if you disable cookies.

8. How We Protect Your Information

We maintain physical, administrative, and technical safeguards to protect your information against loss, theft, and unauthorized access, including secure storage, access controls limiting information to staff who need it, staff confidentiality obligations, and encrypted transmission of data submitted through our website.

No method of transmission over the internet is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

9. Privacy Breaches

If a privacy breach occurs involving your personal or health information — a loss of, or unauthorized access to or disclosure of, that information — we will act promptly to contain it and assess the risk. Where a reasonable person would consider that the breach creates a real risk of significant harm to you, we will notify the Office of the Information and Privacy Commissioner of Alberta and affected individuals without unreasonable delay, as required by PIPA and the HIA.

10. Retention

We retain patient health records for the period required by our professional obligations and by Alberta law — at minimum ten years after the date of last service, or ten years after a patient reaches the age of majority, whichever is longer. Information collected through website forms that does not result in a patient relationship is retained only as long as needed to respond to your inquiry.

11. Your Rights

You have the right to:

  • Access your personal and health information held by us
  • Request a correction if you believe the information is inaccurate or incomplete
  • Withdraw consent to our collection or use of your information, subject to legal and professional limits
  • Ask questions about this policy or how we handle your information

To make a request, contact us using the details in Section 13. We will respond within 45 days as required by PIPA. There may be a reasonable fee for producing copies of extensive records; we will tell you in advance if a fee applies. We may need to verify your identity before releasing information.

12. Changes to This Policy

We may update this policy from time to time. The current version will always be posted on this page with the date it was last updated. Material changes will be brought to your attention.

13. Contact Us / Privacy Officer

If you have questions, concerns, or a complaint about how we handle your personal information, please contact our Privacy Officer:

Shauna Eldan, Privacy Officer — Full Potential Chiropractic, 40 Christie Park View SW #3165, Calgary, AB T3H 6E7 — Phone: (403) 204-0084 — Email: reception@fullpotentialchiro.com

If you are not satisfied with our response, you may contact:

Office of the Information and Privacy Commissioner of Alberta — Phone: 1-888-878-4044 — Website: oipc.ab.ca